Inbound Marketing Blog

Jacqueline Pierce

Recent Posts

5 Proven Ways to Improve Google Pay-Per-Click Ads

More advertisers are using Pay-Per-Click (PPC) ads than ever before. In fact, in 2019, the global search ad spend was $106.5 billion. Paid search campaigns can provide a tangible ROI and drive relevant traffic to your site. Whether you are in the trenches of Google Ads regularly or you are outsourcing to a company to manage your account, here are five topics to help you audit your account and determine what's working and what isn't.

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Tapping into the Power of the Social Media Share

Thanks to social media, we have a place for quick-share communication between friends, family, and even customers. From the start of Myspace to the current social landscape filled with platforms like Facebook, Twitter, and Instagram – we have a variety of platforms to share information quickly in a format we prefer. Your business, whether it’s B2B or B2C, can benefit from sharing content on social. So, how do we effectively use sharing as the currency of social media and craft the perfect share? It all starts with skill and crafting the ideal strategy for success.

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Tips for Incorporating Video into your Social Media Strategy

The landscape of social media is constantly evolving, forcing marketers to stay ahead of the game and leverage their creativity to ensure their posts are seen while also keeping consumers engaged.  Today, that means producing quick, eye-catching, informative videos that algorithms will favor and users will actually watch.  When done effectively, videos can be a great way to show off a product or service, highlight your brand’s personality, and connect with your audience.

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How Can Social Media Support Call Tracking?

If your business has invested in advertising, it’s a given you want that money to help you stand out, produce an ROI, and convert leads into customers.  You may think your website alone can handle all the heavy lifting of lead generation.  After all, no one actually uses the phone anymore, right?  Wrong.  Studies show that call leads convert 10-15 times more often that web leads and that calls to U.S. businesses from search, social, display, or other paid ad campaigns ads have grown 110 percent since 2014.  

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A Winning Social Media Strategy: Competition & Analytics

If you’ve read part one of this social media series, you have already identified your strategy and goals surrounding social media and the platforms best suited to achieve them.  Now that you have those important pieces in place, you can begin to take into account what your competition may be doing, as well as begin measuring the success of your own efforts.  So, let’s discuss these remaining elements of your social media battle and how they can help you succeed in the long run.

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A Winning Social Media Strategy: Goals & Platforms

You already know social media is a critical component of your marketing strategy, so let’s get down to it!  Your business is on Facebook, LinkedIn, Twitter, Instagram – all the major social media players. You post to them as frequently as you can, maybe even daily.  All that hard work has to be paying off, right?  You are certainly working harder at social than your competitors.  But, are you working smarter? This strategy of posting as much as possible to all of the most visible platforms may have worked in the past, but the social media landscape is steadily changing. And, that means that your strategy should be too. 

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Looking Forward to 2018 Social Media Trends for Businesses

Social media, for most of us, is a way to connect with friends and family, see what our favorite brand is doing, or a way for us to stay up-to-date on the current state of affairs in our busy lives. However, if you’re a business and not on social media – 2018 might be the year to not jump, but throw yourself onto the bandwagon. I’m not saying you need to be on every platform, posting every hour, retweeting, or sharing every second of every day. But, it is important you have a presence on the right social media platforms to reach your consumers in an authentic and mutually beneficial way.

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