Inbound Marketing Blog

5 Proven Ways to Improve Google Pay-Per-Click Ads

More advertisers are using Pay-Per-Click (PPC) ads than ever before. In fact, in 2019, the global search ad spend was $106.5 billion. Paid search campaigns can provide a tangible ROI and drive relevant traffic to your site. Whether you are in the trenches of Google Ads regularly or you are outsourcing to a company to manage your account, here are five topics to help you audit your account and determine what's working and what isn't.

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Baton Rouge Advertising for Business: Do Google AdWords Impact Organic Rankings?

Many things are considered when an architect designs a golf course.  Elevation, undulation, trees, water, length, angles, and more all establish how a hole and an entire course should be played.  In this sense, a golf course and a SERP (search engine results page) are quite similar.  If you do the things that you are supposed to, you’ll be able to navigate the course with a successful score.  This means accurate driving and good putting on the golf course, and likewise, it means search engine optimization and content creation on your website.  Now there are other factors that can seem to influence the difficulty of a golf course: newer, bigger drivers, wind, technologically advanced golf balls, playing from closer tees, and more can all, in theory, make the game easier.  But the fact is the original design still dictates your strategy, and there is no direct correlation between these variables and the difficulty or ease of the course.  This is also true when it comes to your website’s organic rankings and the impact that Google AdWords does, or doesn’t have.  Simply put, if you tee off with your brand new driver on the first hole, it doesn’t mean you’re going to win The Masters, and likewise, if you spend a million dollars on AdWords, your organic rankings aren’t going to shoot to the top of the page.  However, there are ways that paid search can influence the organic landscape.

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Google My Business: How and Why to Integrate AdWords

There are many things that on their own serve a distinct and useful purpose.  However when you combine two things you can achieve synergistic results.  Simply put, a hamburger is good; cheese is good, a cheeseburger is better.  The different digital applications that your business can leverage today are growing exponentially, and integrating them into one powerful strategy is easier than ever.  Two of the most common and useful platforms are your Google My Business Page and Google AdWords, and now they can be integrated to create even more opportunities. 

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3 Google AdWords Tips  for Your Baton Rouge Business

This is a good time of the year to look back across our most recent calendar of experiences.  There are memories and lessons that we can reflect upon, but also memories and lessons that can help us plan.  Maybe it’s something we would do differently, or something we would do more of; but no matter the case, they can be put to good use.  This has been true for marketing and advertising since the first ad was purchased in 1836 in the French newspaper, La Presse, and is even more imperative now in the digital world. 

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Google AdWords for Baton Rouge Businesses: Increase Your Quality Score

Four stars, two thumbs up, top ten.  We have a lot of ways to rate a lot of different things.  Whether its David Letterman’s list, Siskel and Ebert’s opinion, or the BCS, knowing what goes into these rankings, ratings and scores can be challenging.  Of course 2 of the previously mentioned 3 are strictly subjective; but the recently expired BCS and its chaotic formula parallels another rating system that can be a powerful tool for your business, the Google AdWords Quality Score.

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Baton Rouge Pay-Per-Click Agency News: Google Clears Right Hand Rail

Subtle changes in real estate and your daily landscape can be very noticeable.  Whether it’s a neighbor that painted their shutters or even fresh mulch around the crepe myrtles that dot the median in your neighborhood; even understated alterations will catch your eye.  New developments being planned and built are the same way; a strip mall going up on a lot that’s been empty for years can leave you scouring for “coming soon” signs and making guesses as to what may be opening.  However, while making additions and improvements to the scenery you pass every day is exciting, there is something to be said for removing some of the staples that make up your daily backdrop.  Finally demolishing that Blockbuster that has sat vacant since Netflix became a verb, your neighbor selling that old car that has blocked the sidewalk since before you moved in, and seeing that unnecessary 4-way stop that extended your commute replaced with a stop light are all examples of how less is more. 

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5 Reasons Small Businesses Should be Using Google AdWords (Pay-Per-Click)

It has become a word that just about everyone utters at least once a day. We’ve made it a verb when it is really a noun. In any conceivable circumstance it holds the answer to almost every question we can imagine. So what magical word is this? Google. Not only has this brand created a lofty place in our vernacular it is also quietly spreading its footprint across all things tech and beyond.

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