Benefits of Business Blogging

Blogging Is The Fuel For Your Website

A blog is the fuel to your website.  According to Hubspot, websites with a blog generate 55% more visitors to their website than sites without a blog. 

If blogs are so important, why doesn’t every business have one? The same can be said about an exercise program. Everyone gets that the more your work out, the healthier you become. So why doesn’t everyone do it? In theory, both blogging and exercising sound easy; however, they both take a strong amount of time and energy. As a result, most businesses start out with a blog, but eventually give up for various reasons.

This is where the creative writing team at BlinkJar Media steps in for businesses. We are an inspired team of hybrid marketers who love to create content and market it, and one of the most impactful steps in this process is blogging. We understand the positive impact that a consistent and well marketed blog can have on the bottom-line of your business.

Some of these benefits include:    

• Establishing your company as a thought leader in your industry. 
• Transforming your website from an online brochure to a living, breathing hub for potential consumers. 
• Giving your potential consumers a way to engage with you versus being hit with a sales pitch.  It gives both the company and the consumer a voice.
• Dramatically improving your search engine rankings.  Google loves indexed pages, and every blog represents a new indexed page in the eyes of Google. 

A blog should not be a sales pitch. Rather, it should be a hub for brilliant and unbiased content in the industry.  Business blogging is a GIVE BEFORE YOU GET STRATEGY –smart blogging allows prospects to connect the dots from remarkable content creation, knowing these same prospects will buy from your company when they are ready. 

Blogs are not an overnight success.  Instead, they are a work in progress, a durable asset for your company that provides residual value for the future.  By having a consistent strategy with your blog, it certainly can be a gift that keeps on giving!